The term boilerplate has been derived from manufacturing of steel in which steel rolled in large plates to be used in steam boilers was called boilerplate. The idea behind this is that something written as strong as ‘steel’ is that it can be repetitively used anywhere and everywhere can be termed as a boilerplate. In regards to information technology, the term boilerplate is used for a block of code as ‘boilerplate code’ that can be reused over and over again without making much changes. The modern use of boilerplate is the boilerplate press release has almost at its end.
Let’s talk about the boilerplate press release has:
The last paragraph is the boilerplate press release ends with. This block of writing can be used again and again for all of the company’s press releases or websites or job postings etc. as this is where a little history of the company is mentioned. Now, the background information about any company or its products and services or it’s headquarter office rarely change, so it is termed as a boilerplate press release end in. In short, boilerplate press release has is a sneak peak to the bio of the company which the journalists or your customers or financial investors might be interested to look into. Now the question is why would your customers or any financial investors be looking for the boilerplate of your company? Now, the boilerplate press release contains is a credible information for your present or to-be customers as they would definitely want to know you first before getting into business with you. Potential customers may also want to know about your products & services before getting into further communication or business with you. Boilerplate is written such that it is capable enough for answering such queries. Other than your clients, investors who analyze the future of your company can also get an overview of the bio of your company from the boilerplate itself. All they need to search for is the “ABOUT [COMPANY NAME]” section.
Now talking about a few points your boilerplate needs to consider, I would enlist them as follows:
· Headline to your boilerplate needs to be as “ABOUT [COMPANY NAME]” so that readers looking for this don’t get frustrated just looking for it here and there.
· Highlight your company and its products and services in an overview of not more than 6-7 lines. Be precise.
· Make sure it is wrapped up in just one paragraph and must include the website or social profile links in the closing lines.
· Give a little brief history telling where the company is located geographically, where its headquarter is and when was it founded
· Do mention whether your company is public or privately owned
· Give a few details about your core services in not more than one line. Don’t go overboard.
· Your boilerplate can also indicate what audience you target. Whether they are consumers, or retailers, or business to business etc.
· Don’t forget to include some key features that make you unique from your competitors. This is called unique value preposition that can gain you distinctive publicity. But be careful because this can also turn your card upside down if you are not able to back up your statements with solid proofs anytime in the future.
· Give facts and figures to make your boilerplate look more confident. You can also enlist the various awards or accolades your company has received.