This article will describe the way to write a Press Release. A Press Release is a short summary or gist of the things which happened in an event, conferences, functions or any technical festivals. This includes Press release dateline, headings, sub-headings, main body, results etc. There can be two types of Press releases, one which is written by the journalists, which the write only for big events only and second one is that which is written by the head member of the events and mostly these events are not covered by the media and the journalists so in order to get publicity, the head members write the press releases to the journalists. Now how the press release should be written is discussed in the coming lines.
The most important is the structure and outlook. This is because their maybe thousands of events happening in the city/country and journalists will be receiving the same number of press releases and he/she has to make them publish in the limited space in the newspapers so he will definitely delay many releases for the next day. So right factors in writing a correct press release should be taken care of.
The Foremost thing is the Dateline of a press release. Press Release Dateline is the time date place of the event where it occurred. This will provide readers the exact information about the place and time where the event has taken place. Dateline is very important because the readers want the exact location and the time where the news happened and also readers expect all the professional releases to include a dateline. Dateline of a Press Release is included between the main heading and the main content of the release. The name of City in upper case followed by the name of State with initial letter in the upper case is used to define a dateline
Now it is the turn of the body of a press release. Once you have declared the place of the news in the dateline of a press release, there is no need to mention the name of the place again and again in the main content. Different keywords can be used instead like here, their etc. The body describes the different things which happened during the event and the results or the outcomes which were drawn from the event. If there was a function or a some award giving event, than the body includes the name of the chief guest followed by his current designation. This thing attracts the readers and also increases the level of the press release.
Now all you can do is to get a quick overview of your press release. The heading and sub-heading should be clear, concise and to the point. This is because your press release will be in tons of press releases which the journalists receive and he/she won’t be reading each and everything when the short listing process will be going on so to increase your chance in getting your press release publish, you must give catchy heading which will definitely attract the journalists and at later stage the reader because ultimately they are the one because of whom you got to get your publicity and make your motive fulfilled. So this is how one should write a perfect Press Release with all the stuff like dateline, heading content etc comprising in it.
The most important is the structure and outlook. This is because their maybe thousands of events happening in the city/country and journalists will be receiving the same number of press releases and he/she has to make them publish in the limited space in the newspapers so he will definitely delay many releases for the next day. So right factors in writing a correct press release should be taken care of.
The Foremost thing is the Dateline of a press release. Press Release Dateline is the time date place of the event where it occurred. This will provide readers the exact information about the place and time where the event has taken place. Dateline is very important because the readers want the exact location and the time where the news happened and also readers expect all the professional releases to include a dateline. Dateline of a Press Release is included between the main heading and the main content of the release. The name of City in upper case followed by the name of State with initial letter in the upper case is used to define a dateline
Now it is the turn of the body of a press release. Once you have declared the place of the news in the dateline of a press release, there is no need to mention the name of the place again and again in the main content. Different keywords can be used instead like here, their etc. The body describes the different things which happened during the event and the results or the outcomes which were drawn from the event. If there was a function or a some award giving event, than the body includes the name of the chief guest followed by his current designation. This thing attracts the readers and also increases the level of the press release.
Now all you can do is to get a quick overview of your press release. The heading and sub-heading should be clear, concise and to the point. This is because your press release will be in tons of press releases which the journalists receive and he/she won’t be reading each and everything when the short listing process will be going on so to increase your chance in getting your press release publish, you must give catchy heading which will definitely attract the journalists and at later stage the reader because ultimately they are the one because of whom you got to get your publicity and make your motive fulfilled. So this is how one should write a perfect Press Release with all the stuff like dateline, heading content etc comprising in it.