Press releases are the announcements made about the growth of your company and also about the new developments at your company. Press release is the best way to get publicity and coverage for your company among the common people as well as your customers because any development in your company would best interest your customers and people attached to your company. Press releases are issued to newspapers, magazines, television or radio stations to announce something related to new schedules events, new hires, some accomplishment in sales or finance, introduction of new products and services and so on. Through a new CEO press release, the company can introduce the new hire to its’ employees and customers in an official manner. It is an inexpensive yet efficient way to publicize your company and website and increase the web traffic. Also, convince the readers that the new hire mentioned in the new CEO press release is a significant add on to your company and is newsworthy enough.
STEPS TO WRITE:
Write new CEO press release in the reader’s perspective as in why he/she should care enough to read your release and publish it. Write your release very brief, not exceeding 500 words and must be 4-5 paragraphs long. Write it in third person. Use ‘I’ or ‘we’ only when using any quotes. Be to the point and clear so that you don’t lose the reader’s attention. Don’t be repetitive and avoid using jargons and too many adjectives which would otherwise lose your credibility. The new CEO press release should be free from your own opinions but you must write atleast one quote from an executive at your company expressing how grateful the company is to bring in the new hire and how he will strengthen the company and benefit the customers.
Start with a catchy headline which grabs the eye of the reader. The headline should be such that the reader gets a brief idea about what the new CEO press release is all about. Once the reader gets attracted towards your new CEO press release, hook them in with a simple and to the point body. Clearly mention the answers to the questions like who, when, why, where, what and how. Don’t forget to mention the date at the top. Don’t make any grammatical or spelling mistakes as this would take your press release to the trash rather than getting published. Give some background details of the new hire about where he worked before joining in and something about his experience. Just after the body, include a boilerplate as a note to the editor to tell him a little about your company’s background. Last but not the least, include the company’s name, contact person’s name, company address, phone number, emails address and website address in the contact information section to make it convenient for the editor or journalist if in case they need to contact you.
DISTRIBUTE:
Once your press release is ready to be distributed, email it to the targeted media yourself. Give a phone call to get your press release noticed. Keep a track whether your press release is being published or not. Make a copy of the online submitted release and also of the published ones for further references.