Press Release Definition & Importance of Dateline
We all have heard that press release is a great of letting people know about your business and potentially bringing a lot of traffic to your business, but before knowing how to use it we must know what is press release. So here is the press release definition:
“Press release is any kind of statement or information sent to the journalists or publishers in order to get the news printed by them in the newspaper, journal or magazine is known as press release. “
According to this press release definition, It is pretty clear that press release is something that people write to journalists or columnists hoping to get featured in the media and get the publicity that will get them the traffic and clients. But journalists get lots of press releases everyday and it is very important that your press release structure is right so that it is easier for the journalist to see the point publishing your press release. I am going to guide about press release structure now.
The most important things in a press release are Press release dateline, Heading and sub headings. As learnt from press release definition, we know we are targeting journalists, so we should have a structure that they are familiar with, that is why we use press release dateline and it also have its own benefits.
A Press Release Dateline is an identifier which is defined at the beginning of a Press Release. This Identifier basically tells us about the geographical area of the news, incident, event etc, where it has been occurred. The name of the city followed by its State is included in the Press Release Dateline. This should come after the sub-heading and before the main body. The upper case is generally used when it comes to the city but for state, only the initial letter is in the upper case.
Sometimes there may be a case when two geographical areas are involved in single Press Release Dateline so in that case one has to write one City, State followed by another City, State. A suitable heading is also a must in the Dateline. The Dateline should include the full details of the things which occurred during the whole events. The details can be who all were present during the event, who was the leader during the whole process, what was the discussion all about, did the concerned members were able to find any solution(s) or not and many more things. One more interesting thing about Press Release Dateline is that one need not to write the name of the city again and again in the full report because once you write the name of the of the in the start than keywords like here, where can be used to express the name of the city.
Once the press release dateline is added, it is the time to work on press release heading . Your heading should be very precise and clear and on the same time interesting, Journalists won’t be reading the whole press release because there are lots of them they have to look into. They will shortlist the ones with great headings first and then read further. So it is important to work on headings and sub headings to get noticed. Once you have worked on the above mentioned things and you are having a right news for the right media agency you are trying to focus, your chances to get published will increase, increasing the chances to get more publicity and the audience. Work on these skills and you will get an edge over your competitors for sure.
We all have heard that press release is a great of letting people know about your business and potentially bringing a lot of traffic to your business, but before knowing how to use it we must know what is press release. So here is the press release definition:
“Press release is any kind of statement or information sent to the journalists or publishers in order to get the news printed by them in the newspaper, journal or magazine is known as press release. “
According to this press release definition, It is pretty clear that press release is something that people write to journalists or columnists hoping to get featured in the media and get the publicity that will get them the traffic and clients. But journalists get lots of press releases everyday and it is very important that your press release structure is right so that it is easier for the journalist to see the point publishing your press release. I am going to guide about press release structure now.
The most important things in a press release are Press release dateline, Heading and sub headings. As learnt from press release definition, we know we are targeting journalists, so we should have a structure that they are familiar with, that is why we use press release dateline and it also have its own benefits.
A Press Release Dateline is an identifier which is defined at the beginning of a Press Release. This Identifier basically tells us about the geographical area of the news, incident, event etc, where it has been occurred. The name of the city followed by its State is included in the Press Release Dateline. This should come after the sub-heading and before the main body. The upper case is generally used when it comes to the city but for state, only the initial letter is in the upper case.
Sometimes there may be a case when two geographical areas are involved in single Press Release Dateline so in that case one has to write one City, State followed by another City, State. A suitable heading is also a must in the Dateline. The Dateline should include the full details of the things which occurred during the whole events. The details can be who all were present during the event, who was the leader during the whole process, what was the discussion all about, did the concerned members were able to find any solution(s) or not and many more things. One more interesting thing about Press Release Dateline is that one need not to write the name of the city again and again in the full report because once you write the name of the of the in the start than keywords like here, where can be used to express the name of the city.
Once the press release dateline is added, it is the time to work on press release heading . Your heading should be very precise and clear and on the same time interesting, Journalists won’t be reading the whole press release because there are lots of them they have to look into. They will shortlist the ones with great headings first and then read further. So it is important to work on headings and sub headings to get noticed. Once you have worked on the above mentioned things and you are having a right news for the right media agency you are trying to focus, your chances to get published will increase, increasing the chances to get more publicity and the audience. Work on these skills and you will get an edge over your competitors for sure.