WHAT?
Embargoed press release is released in some cases when the news media are not authorized to print the news unless a certain date or condition is met even when it is already sent to the news media people. It is a request make by the source that the embargoed press release be published only after their condition is met. Embargoed press release is protected under a legally bounding non-disclosure agreement under which the source can restrict access to further information by the journalist or editor if the embargo is broken. This short-term benefit can turn into a long-term disadvantage. This can be a serious disadvantage for the journalist and his publication as they will need to pay for a serious trust breach committed by them.
WHY?
Writing embargoed press release can build up media relations as you are making them feel special by letting them know first. This can be an opportunity for exclusive news content with two or three times the coverage. The journalist may request for an exclusive interview to support your story having received the news release in advance. Also, an embargo gives eliminates inaccuracies as the media outlet would have enough time to write the content and get checked. It also lets you synchronize your news release as everyone reporting your story at once is suspicious.
WHEN?
There could be numerous reasons to write an embargoed press release, but some of them could be- product announcements, announcements by medical journals, policy initiations announced by the government, changes in staff, new hires, news of the president addressing the nation which is disclosed only a few hours ago and many more such reasons.
HOW?
The format for the embargo remains same as a standard press release because even though it is embargoed, it still is a press release. Mention “TO BE RELEASED ON (DATE)” at the top. The press release dateline is an important part of the release and should be included before starting the body. The press release definition needs to be limited to 500 words and should be free of errors, jargons, too many adjectives. The headline of your press release short be concise and not too long. It should clearly tell the reader what he is about to read further. After the eye-catching headline, a brief, clear and crisp body of the release is always impressive. Furthermore, icing on the cake would be to give a brief idea about what the whole news is all about in the first few lines as the journalist might not have that much time to spend on your whole press release. Answer all the W’s – what, when, why, where, who and how in the first paragraph itself. Organize the information logically by writing the most important facts in the beginning and ending with the least important ones. Make sure that you don’t make any grammatical and spelling mistakes as it is very likely that your press release might be published the way you wrote it. After the body, include the boilerplate for the readers who are new to your company. It should give a brief introduction to the background of your company as well as the products and services offered by you. Don’t forget to write your contact information if in case the journalist or the editor or your customers might feel the need to contact you.
Embargoed press release is released in some cases when the news media are not authorized to print the news unless a certain date or condition is met even when it is already sent to the news media people. It is a request make by the source that the embargoed press release be published only after their condition is met. Embargoed press release is protected under a legally bounding non-disclosure agreement under which the source can restrict access to further information by the journalist or editor if the embargo is broken. This short-term benefit can turn into a long-term disadvantage. This can be a serious disadvantage for the journalist and his publication as they will need to pay for a serious trust breach committed by them.
WHY?
Writing embargoed press release can build up media relations as you are making them feel special by letting them know first. This can be an opportunity for exclusive news content with two or three times the coverage. The journalist may request for an exclusive interview to support your story having received the news release in advance. Also, an embargo gives eliminates inaccuracies as the media outlet would have enough time to write the content and get checked. It also lets you synchronize your news release as everyone reporting your story at once is suspicious.
WHEN?
There could be numerous reasons to write an embargoed press release, but some of them could be- product announcements, announcements by medical journals, policy initiations announced by the government, changes in staff, new hires, news of the president addressing the nation which is disclosed only a few hours ago and many more such reasons.
HOW?
The format for the embargo remains same as a standard press release because even though it is embargoed, it still is a press release. Mention “TO BE RELEASED ON (DATE)” at the top. The press release dateline is an important part of the release and should be included before starting the body. The press release definition needs to be limited to 500 words and should be free of errors, jargons, too many adjectives. The headline of your press release short be concise and not too long. It should clearly tell the reader what he is about to read further. After the eye-catching headline, a brief, clear and crisp body of the release is always impressive. Furthermore, icing on the cake would be to give a brief idea about what the whole news is all about in the first few lines as the journalist might not have that much time to spend on your whole press release. Answer all the W’s – what, when, why, where, who and how in the first paragraph itself. Organize the information logically by writing the most important facts in the beginning and ending with the least important ones. Make sure that you don’t make any grammatical and spelling mistakes as it is very likely that your press release might be published the way you wrote it. After the body, include the boilerplate for the readers who are new to your company. It should give a brief introduction to the background of your company as well as the products and services offered by you. Don’t forget to write your contact information if in case the journalist or the editor or your customers might feel the need to contact you.