Press Release Definition:
Press release is a written or video recorded official statement which gives information on a particular matter. Press release is issued to the various media outlets like newspapers and magazines for them to publish it and help gain coverage for the sender of the press release. Press release definition can be for discussing company’s financial status, introduction of new products and services, introduction of new hires, scheduled events, personal promotions, awards and accolades, sales accomplishments, and many more such reasons. Press release definition can be thought of a ticket to publicize one’s company through publications, TV or radio stations. It also helps develop public relations as the purpose of press releases is to let people and customers know about the various company developments.
Making your press release unique:
You are absolutely right at thinking that editors and journalists get hundreds of press releases every day and why would he ever pick yours? You need to make your press release such that it catches the eye of the editor or journalist and he/she is compelled to pick up yours and publish. Start with a brief, clear and genuine headline. It should be to the point and an ultra-mini version of the press release’s key point. Headline is the eye-catcher so don’t just ignore it but make it an attractive one. Make use of important keywords from your press release in your heading in a logical but attractive manner. Make it bold and a little bigger than the body font.
Next, you need to mention the press release dateline which should include the date of the press release but can also sometimes include the city of the press release. If you news is of a global type and not local type, then don’t mention the city in the press release dateline. Just after the press release dateline, start the body of your press release. Write it as you want it to be printed as the editor or journalist might just print it the way it is without making any changes. Use a compact body with the summary of the press release mentioned in the first paragraph itself. Don’t forget to answer any of the questions- who, when, where, why, what and how? These make your press release complete and clear. Avoid using very long sentences and paragraphs, repetitive and overuse of fancy language, jargons and adjectives. Simply strive for simplicity without wasting any words. The subsequent paragraphs can elaborate what was just summed up in the first paragraph. First paragraph is important because the reader might not have the time and patience to go through the whole press release so the first paragraph needs to make him clear about the whole thing. Also, try to deal with actual facts, events, people, goals, targets, projects and plans and be prepared to back them up.
Following the body is the boilerplate which is the ‘about’ section. It is a 5-7 lines description of your company and the products and services it offers for your customers to know you thoroughly. Mention the headquarters of the company, when was it founded, what is the target audience and something about the company’s products and services. After this, contact information is important to include just in case any journalist or customer or financial investors would like to contact you.
Press release is a written or video recorded official statement which gives information on a particular matter. Press release is issued to the various media outlets like newspapers and magazines for them to publish it and help gain coverage for the sender of the press release. Press release definition can be for discussing company’s financial status, introduction of new products and services, introduction of new hires, scheduled events, personal promotions, awards and accolades, sales accomplishments, and many more such reasons. Press release definition can be thought of a ticket to publicize one’s company through publications, TV or radio stations. It also helps develop public relations as the purpose of press releases is to let people and customers know about the various company developments.
Making your press release unique:
You are absolutely right at thinking that editors and journalists get hundreds of press releases every day and why would he ever pick yours? You need to make your press release such that it catches the eye of the editor or journalist and he/she is compelled to pick up yours and publish. Start with a brief, clear and genuine headline. It should be to the point and an ultra-mini version of the press release’s key point. Headline is the eye-catcher so don’t just ignore it but make it an attractive one. Make use of important keywords from your press release in your heading in a logical but attractive manner. Make it bold and a little bigger than the body font.
Next, you need to mention the press release dateline which should include the date of the press release but can also sometimes include the city of the press release. If you news is of a global type and not local type, then don’t mention the city in the press release dateline. Just after the press release dateline, start the body of your press release. Write it as you want it to be printed as the editor or journalist might just print it the way it is without making any changes. Use a compact body with the summary of the press release mentioned in the first paragraph itself. Don’t forget to answer any of the questions- who, when, where, why, what and how? These make your press release complete and clear. Avoid using very long sentences and paragraphs, repetitive and overuse of fancy language, jargons and adjectives. Simply strive for simplicity without wasting any words. The subsequent paragraphs can elaborate what was just summed up in the first paragraph. First paragraph is important because the reader might not have the time and patience to go through the whole press release so the first paragraph needs to make him clear about the whole thing. Also, try to deal with actual facts, events, people, goals, targets, projects and plans and be prepared to back them up.
Following the body is the boilerplate which is the ‘about’ section. It is a 5-7 lines description of your company and the products and services it offers for your customers to know you thoroughly. Mention the headquarters of the company, when was it founded, what is the target audience and something about the company’s products and services. After this, contact information is important to include just in case any journalist or customer or financial investors would like to contact you.