Boilerplate:
Boilerplate literally means any text that is or can be reused in new contexts or applications without being greatly changed from the original. In journalism and public relations, some companies used to send out boilerplate press release so that they had to be printed as it is. But the modern equivalent of the boilerplate press release is a paragraph within the press release to describe the company or its products offered for the reader who do not have a prior knowledge about your company. This term originated from newspaper printers, where printing presses use metal plates to transfer a copy to the paper because boiler plate originally referred to the sheet steel used to make boilers. Boilerplate press release block is reusable anytime the publisher needs to provide information about the organization without making any changes.
Now the question is who all see your boilerplate? Journalists or bloggers may borrow a line or two or maybe the whole thing while writing about you. The customers would like to have this information who want to know whether your company is credible for them and whether your products or services would benefit them or not. This boilerplate press release would be a help to the potential investors who need to analyze your company’s future. Job seekers would be looking for this to know the answer for their standard interview question: what do you know about this company? Well, it would be a great help for employees to explain to their near and dear ones about the company they work in.
How to start?
While writing boilerplate press release, don’t forget to follow brevity. Including a lot of information might confuse the reader and may turn frustrated finding a brief and quick explanation as to what your company does. Save the complete details for the website for which you can provide a link in your boilerplate. Now, the typical headline for the boilerplate in bold text looks like “About [Your Company Name]”. This is what readers and journalists will look for to know about your company and also the products and services offered by you. You should be able to give an overview of your company in about 5-6 lines and don’t make another paragraph. Write your boilerplate in just one paragraph with a closing sentence including your website and/or social media profiles.
Content:
The content of your boilerplate press release needs to highlight your company. You can do this by analyzing the information regarding where is your company’s headquarter, when it was founded, is your company private or public, what is the core product you offer, who is the audience you target, has your company or business received any awards or accolades, does your company also operate in other countries, and many such questions answered clearly in your boilerplate. If there is something unique about your company that distinguishes it from your competitors, do feature it in the boilerplate as your unique value proposition. Be prepared to support these assertions with evidence if ever a competitor of yours were to challenge your claim. Also list URL to your website, social media profiles of your company like Twitter, Facebook, or LinkedIn, or all of them so that readers can follow these links to get more information. The best boilerplates are build up including all of the above mentioned points.
Boilerplate literally means any text that is or can be reused in new contexts or applications without being greatly changed from the original. In journalism and public relations, some companies used to send out boilerplate press release so that they had to be printed as it is. But the modern equivalent of the boilerplate press release is a paragraph within the press release to describe the company or its products offered for the reader who do not have a prior knowledge about your company. This term originated from newspaper printers, where printing presses use metal plates to transfer a copy to the paper because boiler plate originally referred to the sheet steel used to make boilers. Boilerplate press release block is reusable anytime the publisher needs to provide information about the organization without making any changes.
Now the question is who all see your boilerplate? Journalists or bloggers may borrow a line or two or maybe the whole thing while writing about you. The customers would like to have this information who want to know whether your company is credible for them and whether your products or services would benefit them or not. This boilerplate press release would be a help to the potential investors who need to analyze your company’s future. Job seekers would be looking for this to know the answer for their standard interview question: what do you know about this company? Well, it would be a great help for employees to explain to their near and dear ones about the company they work in.
How to start?
While writing boilerplate press release, don’t forget to follow brevity. Including a lot of information might confuse the reader and may turn frustrated finding a brief and quick explanation as to what your company does. Save the complete details for the website for which you can provide a link in your boilerplate. Now, the typical headline for the boilerplate in bold text looks like “About [Your Company Name]”. This is what readers and journalists will look for to know about your company and also the products and services offered by you. You should be able to give an overview of your company in about 5-6 lines and don’t make another paragraph. Write your boilerplate in just one paragraph with a closing sentence including your website and/or social media profiles.
Content:
The content of your boilerplate press release needs to highlight your company. You can do this by analyzing the information regarding where is your company’s headquarter, when it was founded, is your company private or public, what is the core product you offer, who is the audience you target, has your company or business received any awards or accolades, does your company also operate in other countries, and many such questions answered clearly in your boilerplate. If there is something unique about your company that distinguishes it from your competitors, do feature it in the boilerplate as your unique value proposition. Be prepared to support these assertions with evidence if ever a competitor of yours were to challenge your claim. Also list URL to your website, social media profiles of your company like Twitter, Facebook, or LinkedIn, or all of them so that readers can follow these links to get more information. The best boilerplates are build up including all of the above mentioned points.